2 Ways to Become an Authority in Fitness
HOW TO BECOME AN AUTHORITY ON ANY SUBJECT IN 30 SECONDS.
YOU’VE ALL SEEN THE ONLINE ADS.
SO MUCH OF THIS IS AIMED AT PERSONAL TRAINERS THAT IT’S VERY DIFFICULT FOR COACHES TO NOT BE DRAWN IN.
Next coaches see the market shifting towards performance: mobility (yoga’s movement side), gymnastics, powerlifting, weightlifting all growing alongside bodybuilding (body composition) as goals people are coming to their coaches with.
This Creates A Clash.
People are trying to become “Authorities” in activities that take YEARS if not DECADES to master. In 2014 I started to use the term Performance Coach and some the RealMOVEMENT facilities called themselves Performance or Holistic Performance Centres. Fast forward to 2017 with the boom of community-based fitness and you have all sorts of people branding around athletic training and performance.
Can these coaches do or coach anything related to athletic development?
Some – YES.
MOST – NO.