Would you join Ben Patrick and embody Athletic Truth if you knew it could transform human physical ability?
Ben Patrick wanted nothing more than to make it to the NBA.
(and he still does!)
He trained hard…
He hired coaches…
He followed the best guides for increasing athleticism…
Through all this effort and dedication, he achieved… a 19 inch vertical jump and multiple surgeries before 18.
Stumbling from one training method to another, Ben’s situation kept getting worse.
These were dark times I wouldn’t wish on anyone.
Finally, Ben came across Charles Poliquin and saw me squatting “cheeks to sneaks” in 2012. These two events took him and his training on a new path...
But by the time Ben got his Division 1 scholarship, he was ineligible. The window of opportunity for his dream had closed.
Like it does for so many athletes who live in perpetual pain, never being able to access their full potential.
However, in his greatest challenge, Ben had found his purpose. He had found the one problem in the world that he wanted to solve most.
The problem that destroys millions of athletes’ dreams and bodies, long before they ever reach their full potential. But also, the problem that does not allow a father to play freely with his child.
The problem of pain free human ability.
So he became a coach.
Ben evolved the knowledge of the most successful strength coach in history (Charles Poliquin) to create Athletic Truth Group, a gym in Clearwater Florida, that built a reputation for transforming athletes and everyday joes when nothing else would work.
Ben’s high school football team had a record number of players drafted Div 1.
Athletes were coming from around the country.
ATG Online started being discussed by coaches around the world.
Then Joe Rogan happened…
What do you think is going to happen next?
A friend of mine sells liver supplements in the UK. After Paul Saladino (@carnivoremd) spoke about liver on Joe Rogan, they sold out of all stock instantly!
This is where you come in...
The world needs ATG Coaches in every major city, town and village!
It’s no secret.
There is a disruption happening in strength training as we speak…
Experts agree that legacy systems based on competitive strength sports like powerlifting, weightlifting, bodybuilding and even CrossFit don’t work for athletes...
And that’s where the agreement between elite coaches ends.
Athletic development (or human engineering) is like Russian Roulette.
It’s the Wild West.
It is exploding in popularity but there are so many contradictory voices...
Most coaches, athletes and gym goers are left lost and confused.
Coaches lacking confidence jump from one philosophy to the next…
I, like most coaches, knew that I didn’t know…
Many say speed is genetic… others say it’s highly trainable.
Many say tendon injuries are genetic… others say you’re training wrong.
Many say flexibility must be developed before puberty… others say it can be developed at any age.
And on and on…
From the top these myths reach sports coaches, parents and athletes…
The result is that kids don’t get to reach their full potential…
They fail to live their dreams…
Of the pro-athletes that make it, many live their careers on a knife’s edge…
Knowing that the next injury could end their careers and impact their family’s financial security, often for generations to come…
Failed athletes often limp into retirement with war wounds and long medical histories…
ATG is a training system developed by Ben Patrick in answer to this problem.
It’s the world’s first quantified system for human performance with over 1900 unprompted testimonials.
Including Ben’s own story of going from a 19 inch vert to over 40 inches!
Joe Rogan, Mark Bell, Sonny Bill Williams and hundreds of other professional athletes are using the new technology, and they’re telling their friends.
Like any disruptive technology, there is some push-back…
UBER caused taxi drivers to block traffic flow in major cities all over the world.
Not everyone was happy when the iPhone displaced Nokia.
Massive online training enrolment says we’re not going back to the old ways.
The way athletes and everyday joes train is being changed forever.
Your opportunity is to become a coach that is leading the training revolution.
The ATG Difference
So is ATG really different or is this just another overhyped infomercial sold by the owner?
I’ll tell you more about what qualifies me to have this opinion shortly but first let’s look at the system…
If ATG is what I’m saying it is, then it must break from traditional strength training paradigms…
Point 1. Extreme Range Strength is what sets ATG apart from other training systems.
Charles Poliquin manipulated the strength curve with great mastery in his highly published arm programs. He had arms that nobody could argue with.
Ben has done the same with legs but taken the range of motion further in the ATG system.
The only other people to have done this are bodybuilders like Tom Platz.
When I saw it in 2018, I knew Ben had cracked the code. And he was sharing the solution!
The extreme range strength was the key to restoring child-like human ability.
Since then, Ben and I have been working on restoring function in all joints.
Point 2. Every movement is scalable so that anybody can start.
Most people get joint pain just watching Ben’s videos!
What’s cool is that Ben fully understands this, having recovered from multiple surgeries and icing his knees daily from before he reached high-school.
Ben’s 66 year old mother, Celia, trains ATG. So do 12 year old kids.
You might be thinking… well, my training system is scalable too, I take weight off the bar…
But does that path take your clients to KOT Squats, Dunks and Splits?
Point 3. A quantified system of athletic development.
Charles believed in numbers, and Ben has taken that to another level with new movement progressions.
The path is clear. Ben now has hundreds of documented cases where when a certain level of strength is achieved, there is an accompanying level of performance and resilience too.
Point 4. Data without noise
Because ATG Programs last for 12 weeks, you really know exactly what result the program produces.
The longer you do the same thing, the more confident you can be of what is causing the positive or negative outcomes.
When you change programs every 2-3 weeks you might in theory unlock new gains, but you never really know the driving factors for success or failure..
With constant variation, results are a moving target and you can’t know what’s causing what.
If one of the Zero, Dense, Standards or Genetic Potential programs didn’t work, the numbers would be clear across thousands of case studies, across all ages and demographics around the world.
Dunking and sprinting themselves are ultimate accountability for ATG Athletes.
In sports, you either get there first or you don’t.
You win or you lose.
The binary outcome makes it black and white.
Is it better or not?
Athletic Truth is built on that accountability of consistency.
Point 5. Movement Precision
Just like with the longer training cycles, the precision and repetition of movements allows ATG Coaches to know the movements they are using to get results.
There is no longer a paralyzing library of thousands of movement variations to choose from.
The system works.
You know exactly which movements to use in what amounts. Your job is to make sure the environment and execution are as elite as the program.
You can see ATG is different. The results say it’s “Better different”.
Because it’s different, it gets different results…
Some of the clues that this program is different are:
1. The God given design features we are born with are restored and enhanced.
Child-like movement freedom and resilience, enhanced by systematic overload in harmony with natural design.
2. Splits without static stretching!
As Extreme Range Strength increases, new positions become accessible and maybe ATG members have achieved full splits!
3. Once impossible movements become easy.
Would you like to be able to do what the world’s very best athletes can and what 99% of professional athletes can’t?
4. Running & jumping better often happens without any direct running and jumping.
Sonny Bill and I experienced the same at our training camp.
We barely ran. But when we did, it felt better than ever despite both of us having long-term injuries.
5. Joint Strength matches muscular strength.
Logically this makes sense since it’s the connective tissues that are failing most often and have the longest recovery times.
6. Deceleration Strength matches Acceleration Strength.
Again, a formula one car with Volkswagen Bug breaks wouldn’t be expected to stay on the tracks long even with the highest skilled driver!
Now taking my word for it or dabbling with ATG Online is not what the world needs right now.
What it needs is Coaches who are living proof of how trainable human ability is.
When you have the numbers and you can do what most professional athletes and lifetime gym-rats cannot, then you will have a new level of belief from the people you work with.
This is going to be a 2 year journey. At the end of it you’ll have rare knowledge, ability and experience.
You’re going to implement the programs yourself, with clients and learn the theory behind it.
It’s taken me 20 years to discover this truth and Ben has been working on it for over 10 years.
My plan is that within just 2 years you will know you know, and you’ll be ready to change the world!
*Selected coaches will be fast-tracked to work with pros, celebrities and work directly with ATG Online Coaching.
If we haven’t met, I’m Keegan Smith
If you’re wondering whether I really have the credentials to know and back ATG, and to guide a new generation of coaches to lead world sport, then read this section.
I’m a child of professional sport, having grown up interacting with professional athletes since my earliest memories.
My father was a Rugby League coach, my brother and uncle have gone on to do the same…
I saw all 3 of them, and hundreds of their players, battle with serious injuries.
Growing up around athletes chasing wins, I’ve always wanted to win…
I also wanted to be strong from a young age.
Problem was, I wasn’t.
In fact, I was too slow and weak even for the unpopular sport of field hockey.
Add to that overuse injuries in the heel, shins, knees and hips starting from the age of 10 and you can see why I became a Strength Coach.
In my late teens, I discovered strength training and became one of the fastest, strongest players.
I thought I was finally on course to realise my olympic dream. But when I missed the Australian U21 selection after many injuries, I began to focus on coaching.
From very early in my career as a Strength Coach I knew I was part of the problem.
I could see strength training is a double edged sword.
As you increase the potential for force by muscle growth and nerve power, you also increase the potential for injury.
The muscles get strong without strengthening the tendons, ligaments and bones. Unsurprisingly, bad things follow.
Acceleration gets upgraded but the brakes don’t.
Upper body gains often come easier than lower body gains...
When you look at children playing, you see something very different…
They move freely...
Only a rare few professional athletes manage to maintain child-like fluidity.
I’ve come to believe that modern athletic development is the primary cause of premature physical ability decline.
Do you and your clients have the ability to swing on a tree or jump off a table at any time like children can?
Will you achieve that ability by continuing to train like you do today?
Shouldn’t athletic development be aiming to prolong the innate human excellence children enjoy?
These are the questions I was asking myself as I went through the abstract tertiary education experience of Exercise Science.
When I started as a Strength Coach in Professional Rugby in 2004, it nearly broke me mentally and physically…
I was weak (100kg bench, 90kg clean)…
I was small (75kg at 182cm)…
It was hard to get a connection and credibility…
I also knew that my 4 years of University left me with next to nothing to offer the players.
I knew that to make a career as a coach, I would need to change myself.
I committed to my own training, to getting a real education and worked my way up as a strength coach.
Fortunately for you, finding a Strength Mentor in 2021 is not the challenge it once was.
Today, you have the chance to choose Ben and myself together with ATG Coaches from around the world to guide you to the next level.
By 2013, I was experimenting with many unconventional methods.
I didn’t have the systemization of ATG, but I’m very confident it was the closest thing to an ATG endorsed program in the league.
The result?
My team won regular season, the grand-final, the world club challenge, the club championship and set an all-time record for opposition teams held to scoreless - Zero.
Sonny Bill Williams (the highest profile player in Rugby) found his best form and played all the big games after years of niggling injuries.
That year was the start of a dynasty that continues to this day.
2013 was my last year full-time in professional sports.
With the birth of my first child, I wanted to build my own future and help other coaches achieve what they wanted.
Even as a consultant I saw massive success with these alternative methods.
In 2014 I worked one to one with James Tedesco after 3 consecutive lower leg injuries (ACL, Fibula, Knee Cap).
We squatted deep, gained range and he has fulfilled the potential everyone knew he had, including winning back to back premierships at the Roosters during the 2018 and 2019 Premierships.
I was a consultant for the Roosters during the 2018-2019 premiership years with my 2014 intern Patrick Lane as the strength coach at only 26 years old.
In 2019, when Sonny Bill was in doubt for making the 2019 World Cup, I flew to New Zealand for 10 days to help with his preparation.
Sonny made the squad and got a chance to play for 3 world-cups in a row.
We then did a month-long camp later in 2019 in preparation for returning to Rugby League on the biggest contract in Rugby League history.
In Australian terms, this is the equivalent of 3 Super Bowls and being personal coach to Lebron James.
I don’t share this winning record to brag.
What I want is for YOU to change the way athletes are prepared.
What I want is for YOU to change the way humans learn to live.
What I want is for YOU to experience the joy of helping the best get better.
Despite my success, I knew I didn’t know and the search continued.
When I discovered Ben… I knew he had the biggest missing puzzle piece.
By this stage I had interned with Phil Richards (Europe’s first Westside Barbell Certified Coach), Ido Portal, Coach Sommer and had more than 15 days at Poliquin events along with tens of thousands of hours of my own research.
I had obsessively studied and tested everything from old-time strongman, hand-balancing, chain breaking, gymnastics, bodybuilding, powerlifting, strongman, weightlifting and CrossFit.
While I loved every minute of it… I knew that I hadn’t found what I was looking for.
From all that research, it was Charles Poliquin who had the most answers to the questions I was asking.
I’ve heard that his biggest regret was not focussing more on range of motion earlier in his career.
The Poliquin solution was also very complex to implement in groups.
Some of the keys to his program were lost in the many volumes of genius that he produced.
Is ATG the next chapter of what Charles Poliquin had been searching for?
Results will tell us.
From 2014-2018 I mentored hundreds of coaches.
Some opened gyms, others worked with professional and olympic athletes.
I preached “Be A Product Of Your Program.”
And that is my intention for ATG Coaches.
By embodying athletic truth, we will change the world.
My experience is that Extreme Range Strength, the positions most programs avoid, will restore lost youth.
ATG For Coaches simplifies human ability in the way Uber simplified transportation.
ATHLETIC TRUTH is reaching the world.
When I saw ATG for the first time in 2018 I told Ben, “The World Needs To See This!”
At the time he had 50 online members and had been working himself to exhaustion for 4 years developing the ATG method 7 days a week in his lab, his gym.
Now in 2021, Mark Bell and Joe Rogan, two massive voices in performance, are publicly using ATG Methods.
Ben Patrick is arguably the most well known athletic development coach in the world.
Dozens of the world’s top coaches are privately using ATG methods.
And the demand for the next wave of ATG coaches has never been greater.
This is where you come in.
This is not like your degree or other weekend certifications.
ATG Coaches will set a new standard for coaching human performance in the same way that ATG is setting a new standard for human performance.
You can’t be a product of ATG over a weekend.
We want you to have the confidence to coach anybody from the elderly and injured to the best athletes in the world better.
Is continuing on the path you’re on going to help you do that?
If not…
Is it crazy to commit 2 years of your life to embody the system Joe Rogan and others are raving about?
Is it impossible to think that Professional Teams in Baseball, Football, Rugby, Soccer and Olympic Institutes are going to want an ATG Coach on their staff?
If you knew you would become the in demand, credible coach you’ve always wanted to be…
If you knew you could stop focussing on learning social media and click-funnels and start focussing on what you love most…
If you knew you were going to have guidance and support from in the trenches coaches the whole way…
Would you start today?
Right now, you have the opportunity to be among the first ATG Coaches in the world.
Your performance as an athlete and your ability to coach excellent sessions is Trainable.
From the first couple of dozen coaches we’ve worked with, some are already either working directly with Ben on the ATG Staff, others are starting to coach professional athletes and many are happy getting better results with their online and face to face clients.
And we’re just getting started!
If you’re anything like me, you’ve probably already completed dozens of online courses, internships and even invested tens of thousands in tertiary education.
I personally invested more than $10,000 in Poliquin education alone and have invested more than $250,000 in my education!
But to get to the point of being able to share with you what I can today… it was worth it!
The fun is just beginning.
Within the first month most coaches know…
I’ve had original CrossFit box owners and battle-scarred professional athletes say “this is life-changing” in their first week.
But having been on this journey with Ben for the last 2-years, I know that it’s going to take some time for these methods and ideas to settle.
Adult learning is slower than children and we’ve all been programmed with beliefs about strength training that aren’t serving us.
You’ll see a difference immediately.
It’s taken Ben 2 years of pure focus to become the freak you see in his videos today.
Personally, I still have a long way to go on my ATG Method journey.
The worse your story is today, the more transformational it will be tomorrow.
ATG Coaches are going to complete the full 2 year journey through Zero, Dense, Standards and beyond.
Every 12 weeks it’s a new program and you’ll get life-changing results like Ben and thousands of others…
The cool thing is, you’re going to be training and learning together with other high-achievers from around the world.
Your ATG Scores will be on the leaderboard for all to see.
For every 12 week program, we’ll be documenting your results which will become your best advertising.
You’ll either do the work and transform like the other coaches, or you’ll be back where you are now.
If you’re just getting started on your coaching journey or you’re physically struggling at the moment then your success will be even more dramatic.
I personally haven’t seen anyone who hasn’t improved using ATG Methods as they are delivered.
Alongside the training you’re going to invest 60 minutes a day in studying the ATG methods and what makes a great coach.
Sure, you might watch Ben’s instagram but are you ready to explain it to Joe Rogan or Lebron James?
My goal is to get you @KingJames ready.
In the process, the least you’ll become is the go to coach at your gym or in your city!
Is Your Environment Right?
If you’ve already invested tens of thousands of dollars and thousands of hours in your education, you might be wondering what “another course” is going to do for you.
Well, if you’ve been reading along you’ll know this isn’t a course.
This is a mission.
This is a way of life.
With the ATG Coach Mastermind, you’re not just going to get results and build a business, you’re going to be connected.
Ben said on one of our podcasts that he’s “Never felt alone again” since connecting with our coaches community.
In a world of increasing social isolation, being connected to a positive mastermind is priceless.
When you attack every day with clarity and ambition, it’s not just your coaching results and body that change…
But your behaviour, self-image and who you are at the very core changes too.
The opportunity is clear…
We’ve got the top athletes saying it’s given them career best results…
You’ve got one of the highest achieving Australian Strength Coaches who’s changed his path to share the ATG message.
You’ve got dozens of America’s top professional athletes and celebrities using this program.
Ben’s content is going viral from 5k followers in 2019 to nearly 320k today on Instagram. His YouTube just jumped by another 20k+
You’ve got nearly 2000 documented testimonials, including dozens of cancelled surgeries and teary eyed success stories.
Joe Rogan took 10 minutes out of his recent podcast to focus on ATG Method!
What this means for you is that you only have to focus on being a great coach. Not the advertising, not the marketing, not the click bait. But only your craft.
The demand for your craft is already being created by @kneesovertoesguy.
The system is built on the foundation technology of Charles Poliquin, the most successful Strength Coach in history!
Have you seen a more credible story?
If you join the coach’s journey and it’s not for you… that’s ok.
There isn’t one way of training and even if you love the system it’s possible that you might not love coaching it.
Being a product of the program is also demanding.
Being a coach, a family man and just living in the 21st century isn’t easy.
If you discover that’s you, then you can leave the program at any time with no contract or ongoing payments to make.
You won’t be publicly shamed or harassed and we can all still be friends.
Bonus’
BONUS 1
As a bonus to the first coaches to connect for the ATG Coaches program, I will offer you a personal 1-1 call to get to know you and your vision as an ATG Coach.
On the call we’ll get clear about your dream and I’ll offer my perspective on how you can get there faster.
I’ve been mentoring coaches for decades, full-time since 2014.
I can help you get there faster, just like I have been able to support Ben do what didn’t seem possible in 2018.
BONUS 2
You’ll also get ATG Online Coaching access for only $25 / month if you choose to use it (you’ll have access to the programs through the coaches portal so you don’t need this.)
So now there is a choice…
If you’re reading this, you’re interested.
Interested doesn’t get the job done.
Interested doesn’t create champions.
Interested is not action.
Ben and I would love to make ATG Method standard practice in schools, gyms, athletics and aged care!
That can’t happen without ATG Coaches.
Click the link and join to get 2 years of access to ATG Coaches.
You will become an ATG Coach by completing the programs, submitting your scores and completing the online education.
I wanted to price the course at $10,000 since that’s less than my own Poliquin Education investment, and this is a much more exclusive offer, with potential to put coaches on the map in a way that no certification in the past has.
Ben wanted to price it at $100 / month until you’re an ATG Coach, then $50 / month to maintain your endorsement.
That’s right, you’re going to stay connected on the list of ATG Coaches within the ATG App and have ongoing access to the whole program for the same investment that members pay to use the program!
My university education cost $20,000 plus 3 years of lost wages!
I’ve invested over $250k in myself to be able to make the change I want in the world.
Now you have the opportunity to work with Ben and I to create a career that most coaches dream of for less than $2500!
In 2014, I invested $2500 for 3 days with Charles Poliquin and Dmitry Klokov.
While it was an entertaining 3 days, the depth of education wasn’t a fraction of what Ben is sharing about human performance.
Not that much can be achieved in 3-days.
Ben and I could ask you for the same $2500 for a 3 day event or a series of videos you can watch at your own pace.
But what we want are elite coaches ready to work with the world’s best athletes.
Elite coaches who are ready to change the world with us.
Here are the 2 paths...
One is the path that Ben and I took to learn from the best and embodying a message.
The other is to do what you’ve been doing. To do what most coaches are doing and get results like most coaches are getting.
The choice is up to you…